ICC Unveils 20222025 Strategy to Empower Smes Globally

ICC Unveils 20222025 Strategy to Empower Smes Globally

Under the strategic framework of the International Chamber of Commerce (ICC) World Chambers Federation (WCF) from 2022 to 2025, the focus is on women's empowerment, global market access, digital transformation, and business sustainability, aiming to enhance the business environment and development capacity of small and medium-sized enterprises (SMEs).

ICC Principles Promote Green Economy in Global Trade

ICC Principles Promote Green Economy in Global Trade

The International Chamber of Commerce's principles for sustainable trade and trade finance provide a framework for assessing the sustainability of trade, focusing on environmental and socioeconomic development. The principles aim to direct funding toward sustainable trade by clearly defining standards, reducing the risk of greenwashing, and supporting a balance between economic growth and environmental protection.

Worlds First Green Marine Ammonia Bunkering Operation Completed

Worlds First Green Marine Ammonia Bunkering Operation Completed

Envision Energy has announced the successful completion of the world's first green marine ammonia refueling operation, marking a significant milestone in the fuel's application in the shipping industry. Produced from renewable energy, green ammonia will help reduce emissions in the shipping sector and promote sustainable development. Despite facing technical and safety challenges, this innovation provides a clear direction for the future transformation of shipping.

Chinas Lowertier Markets Attract Community Group Buying

Chinas Lowertier Markets Attract Community Group Buying

This paper deeply analyzes the current development status, opportunities, and challenges of community group buying in lower-tier markets. By examining cases of different types of players, it reveals the unique advantages and potential risks of these markets and explores diversified profit models. The article aims to provide valuable reference for group buying platforms and entrepreneurs who intend to enter lower-tier markets. It discusses key factors for success and potential pitfalls to avoid in this rapidly evolving landscape.

Brand Value Holds Firm Amid Interestbased Ecommerce Shift

Brand Value Holds Firm Amid Interestbased Ecommerce Shift

This paper explores the significance of brand value in the era of interest-based e-commerce. It argues that the rapid success stories fueled by newbie bonuses are unsustainable, and companies should transform these bonuses into core competencies. The relationship between IP and brand resembles that of fashion and classics. Companies should focus on brand building, turning opportunities into capabilities. The essence of commerce is symbiosis, and a brand is a stable cognitive symbol, the cornerstone for enterprises to remain invincible in market competition. Brand building is crucial for long-term success.